Details
- Dated 10 Jul 2020
- Country Kenya
- Category Marketing
Description
The Challenge:
Sample Urban fruit across the Kenya, enhancing brand awareness and consumer loyalty
Our Solution:
We brought the Urban fruit goodness to consumers across Kenya with a 30 stop tour visiting the nation’s busiest Bus stations and shopping malls.
We offered consumers the chance to try Urban Fruit Almond Milk in coffee, with muesli and as a smoothie to demonstrate the product’s versatility and to overcome any taste preconceptions.
Our set included a branded camper van, urban fruit blossom trees, sampling counter units and full professional barista station all complying to strict Shopping Mall and Station health and safety regulations.
Key Stats:
Total reach 1.3 million consumers
