- Dated 10 Jul 2020
- Country Kenya
- Category Marketing
Sample Urban fruit across the Kenya, enhancing brand awareness and consumer loyalty
We brought the Urban fruit goodness to consumers across Kenya with a 30 stop tour visiting the nation’s busiest Bus stations and shopping malls.
We offered consumers the chance to try Urban Fruit Almond Milk in coffee, with muesli and as a smoothie to demonstrate the product’s versatility and to overcome any taste preconceptions.
Our set included a branded camper van, urban fruit blossom trees, sampling counter units and full professional barista station all complying to strict Shopping Mall and Station health and safety regulations.
Total reach 1.3 million consumers