- Dated 26 Jan 2021
- Country Kenya
- Category Marketing
BASE MARKETING was appointed as The Coca-Cola share a coke share a feeling road show partner sublet by Amplus Marketing’s experiential agency in 2015. We had been commissioned to run all live brand experience activity including festivals & event activation and road shows.
The Experiential Tour visits various events each week, from Nairobi’s estates to other urban centers in Kenya. Working as part of a multi-agency team, BASE MARKETING was tasked with delivering all promotional activity ensuring consistency and integration across all campaign.
The yearly programme interacted with over 500,000 consumers across various events each week delivering lasting positive experiences that go on to drive further reach – resulting in a total reach in excess of two million consumers and attributing to over 3,635,000 incremental sales for the branded cans.