Details
- Dated 26 Jan 2021
- Country Kenya
- Category Marketing
Description
The Challenge:
BASE MARKETING was appointed as The Coca-Cola share a coke share a feeling road show partner sublet by Amplus Marketing’s experiential agency in 2015. We had been commissioned to run all live brand experience activity including festivals & event activation and road shows.
Our Solution:
The Experiential Tour visits various events each week, from Nairobi’s estates to other urban centers in Kenya. Working as part of a multi-agency team, BASE MARKETING was tasked with delivering all promotional activity ensuring consistency and integration across all campaign.
Key Stats:
The yearly programme interacted with over 500,000 consumers across various events each week delivering lasting positive experiences that go on to drive further reach – resulting in a total reach in excess of two million consumers and attributing to over 3,635,000 incremental sales for the branded cans.
