- Dated 14 Mar 2015
- Country Kenya
- Category Marketing
SBM Bank before was Chase bank wanted to encourage new and existing bank account holders to embrace their love of the using other bank products and improve banking in 4 branches, Eastleigh, Ngong, Kimathi and Mokda Dada, build brand loyalty and engagement.
BASE MARKETING designed an inclusive regional event program and online engagement campaign: The Get Out Game. An immersive treasure hunt event across the four iconic branches in Nairobi. To encourage both existing and new cusomers to take part an intensive pre-awareness campaign was implemented, including video creation, branded social content, one on one engagement usng branded brand ambassadors.
The Get Out Game reached more than 1 million customer. More than 37,000 consumers actively engaged with SBM and added new accounts.